Rose Communications marketing ideas magazines newsletters and ezines Marketing & PR Social Media campaign management Brochures and promotional material Speeches Exhibitions Engagement Monthly traffic reports Communications marketing editing magazines and newsletters website redevelopment. exhibitions and conferences social media

Rose Communications marketing ideas magazines newsletters and ezines Marketing & PR Social Media campaign management Brochures and promotional material Speeches Exhibitions Engagement Monthly traffic reports Communications marketing editing magazines and newsletters website redevelopment. exhibitions and conferences social media

Rose Communications marketing ideas magazines newsletters and ezines Marketing & PR Social Media campaign management Brochures and promotional material Speeches Exhibitions Engagement Monthly traffic reports Communications marketing editing magazines and newsletters website redevelopment. exhibitions and conferences social media google.com Rose Communications    marketing ideas magazines newsletters and ezines  Marketing & PR  Social Media  campaign management Brochures

Does Content Matter?

I ask this question to get you thinking about online content.The words you use need to be crafted carefully. A web-friendly writing style is clear, uses plain English and is easy for all visitors to understand. Web writing is short on adjectives and flowery, verbose descriptions. Good content enables you to speak clearly and warmly to visitors.The photos and images you choose are also powerful messages. Each graphic communicates a message about what you do as well as what you stand for.

What’s the experience?

People use websites and social media for personal use and for work, so the experience of interacting with your organisation or business needs to be fluid and enjoyable. Upload great photos, share good news, be upfront with bad news, be clear and honest. If you inform, please, reassure or brighten someone’s day, how will they feel about you and your organisation?

Updating customers

You can keep customers updated with information on your products and services. Regularly update your website and use online marketing to send out useful information. Keep in mind that buyers want more knowledge on your product, not a sales pitch.

Maintaining interest

People who have opted into your email list are interested in what you do. Keep people coming back to your website and use online marketing to give them discounts or vouchers to encourage them to do more business or to recommend you.

Informing

Keep visitors and followers informed about your organisation. This is especially important for charities and voluntary organisations that depend on donations. Regular reports build your credibility and reputation. This is just as important for niche product businesses as your visitors are committed to a hobby or specialist subject. Feed their interest with regular content updates – news, innovations, photos etc.

Other stuff to think about

What is your criteria for uploading photos to your website or facebook?

How many questions does each page of your site answer? Can visitors find the answers they need quickly and easily? Good content will give the answer needed and prompt action by enough people for you to know it works.

Have you optimised the content of every page of your website with accurate titles, descriptions and keywords? Each page needs as much care as the home page.

How easy is it for someone to engage with you, to take the first step? You want people to have a good experience and ideally take some kind of action, either to take the first step to work with you, to recommend you, to give to you or to buy from you.

Aim for just one click, where you need action. Avoid long complicated forms when all you need is an email address.

How much time do you have for communications and marketing? If in-house resources are stretched and your plans need some fresh ideas and enthusiasm, please get in touch for a no obligations consultation.

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